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Fish Like You Can See.
HDS PRO, Elite and ActiveTarget - the Lowrance line in one place.
HDS PRO · ELITE · ACTIVETARGET - SAME-DAY DISPATCH
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Spotlight
HDS PRO 16
Lowrance's flagship head unit - a faster processor and Active Imaging HD that draws structure crisp enough to pick your cast before it lands.
- Preloaded C-MAP DISCOVER OnBoard charts
- Active Imaging HD - crisp structure at range
- Runs ActiveTarget live sonar - matched at the counter
From $4,799.00
See the System
First wave
Crew Picks to Start
LowranceLowrance HDS PRO 16 - with Preloaded C-MAP DISCOVER OnBoard & Active Imaging HD Transducer
$4,799.00
LowranceLowrance HALO24 Radar Dome with Doppler Technology
$3,299.00
LowranceLowrance HDS PRO 12 - with Preloaded C-MAP DISCOVER OnBoard & Active Imaging HD Transducer
$3,299.00
LowranceLowrance HDS PRO 12 - with Preloaded C-MAP DISCOVER OnBoard - No Transducer
$3,199.00Big screens
HDS, Elite & GPS Combos
Preloaded C-MAP, Active Imaging, MAP-priced and shipped same day.
Shop Combos →
23 combos in stock
·MAP-priced
·Order by 4pm ET, ships today
One screen, whole system
Build the Lowrance Setup
Match your hull
Transducers & Sonar
Transom, thru-hull or trolling-motor mount - the counter matches it to your boat before you order.
Find Your Transducer →
17 transducers in stock
·Free matching advice
·(609) 884-0330
DISPATCHOrder by 4pm ET - in-stock ships today
FLAGSHIPHDS PRO 16 w/ C-MAP DISCOVER - $4,799.00
CATALOG123 of 199 Lowrance SKUs in stock today
COUNTER(609) 884-0330 - real rigging advice
Forty years of knowing what holds up on this water.
Every order ships backed by the same counter that rigs commercial boats, charter fleets and weekend crews out of Cape May — and picks up when something doesn't work.
Since 1986Family-owned, Cape May built
Same-Day DispatchOrder by 4pm ET, in-stock ships today
Two Real StoresMarine Supply + Outfitters, Cape May NJ
Straight PricingMAP-priced. No games, no gray market
Before you buy
Honest Answers, Fast
HDS PRO or Elite FS - which do I want?
Elite FS covers most boats under 25 feet. HDS PRO adds a faster processor, Active Imaging HD and full ActiveTarget support. Tell us hull, water and budget and we'll point you at one - the counter answers the phone.
Will you help me match a transducer?
Yes - transom, thru-hull or trolling-motor mount, we'll match the transducer to your hull and head unit before you order.
How fast do orders ship?
In-stock Lowrance ordered by 4pm ET leaves the warehouse the same business day. Economy runs 5-8 business days; Two-Day and Overnight are at checkout.
Is this genuine Lowrance with warranty?
Everything we sell is genuine Lowrance with full manufacturer warranty, priced at or above MAP like every authorized dealer.