Founded in 1992 by Michael Akira West, 686 has emerged as an innovator in technical apparel, revolutionizing the snowboarding and outdoor industry. Named after a personal date of significance to West, 686 embodies a commitment to push the limits of design, functionality, and durability.

Based in Southern California, a region not traditionally linked with snow, 686 has leveraged its unique position to blend street style with mountain functionality. This approach has led to the development of groundbreaking products such as jackets with Smart Technology and the original tool belt for snowboarders.

At the heart of 686's ethos is the promise of "more than you expect," a pledge to surpass customer expectations through quality and inventive features. The brand is known for its infiDRY® fabric technology, providing exceptional waterproof and breathable performance, crucial for outdoor apparel.

Sustainability is a core principle for 686. The brand adopts eco-friendly practices, like using recycled materials and PFC-free treatments, striving to reduce environmental impact. Collaborations are also vital to the brand's identity, partnering with artists, companies, and athletes to craft gear that stands out for its creativity and practicality.

Over three decades, 686 has not just outfitted the snowboarding community but integrated itself into the culture. It represents a nexus of relentless innovation, environmental stewardship, and a deep-seated passion for the outdoor lifestyle, marking it as a vanguard in the world of action sports apparel.